Ceru Restaurants is bringing Eastern Mediterranean food to Central London, led by an exceptional management team.

Ceru Restaurants is a casual dining restaurant business focusing on Eastern Mediterranean food in London. The exceptional management team including Stephen Gee, co-founder of Carluccio’s and former Chairman of Gaucho and Iberica, and Barry Hilton, a seasoned operator having worked with Black and Blue and Yalla Yalla, is now looking to roll out the concept to permanent locations. Ceru’s appeal has been proven with a regular schedule of contracted pop-ups. With no national Eastern Mediterranean chain currently in place, Ceru is well positioned to capture market share in a fast growing sector of the restaurant market.

Proven Concept: Ceru has proven its appeal and trading model to the target customers with profitable pop ups in and around London.

Management Experience: The management team has exceptional experience in the restaurant sector with proven EIS Leisure track records.

Limited and Fragmented Competition: – A casual dining restaurant focused on Middle Eastern cuisine where no national chain exists.

UK Leisure & Hospitality Market

Ceru Restaurants will invest in the growing Leisure & Hospitality market with a focus on London. The city’s attractiveness stems from the young, affluent and diverse working population, combined with the growing number of high spending tourists each year.

    Of the 36.1 million tourists in the UK in 2015, more than half visited London
    Tourists spent over £15 billion on London hotels, restaurants, shopping and attractions in 2015, up 35% from 2010
    The UK ‘eating out’ market saw spending of £52.2 billion in 2015, and is expected to reach almost £55 billion in 2017

(Data from: Office of National Statistics Travel Trends 2015 Report, The Guardian, and Big Hospitality)

Furthermore, Ceru operates in the casual dining sector, which is set to achieve spending of over £5 billion by the end of 2016, 13.7% higher than 2014 levels, making it the fastest growing sector of the eating out market in the UK.

(Data from: Restaurant Insight Report 2014 and Big Hospitality)