Wright & Bell’s intention is to carefully select large-format venues at key locations in the City of London. By locating the sites in areas with high levels of office density the Company will aim to feed all-day bar and restaurant demand with customers flowing in and out throughout the day.
To compete in the dense Central London market, the Company will aim to position itself as a stylish, premium brand that appeals to professional consumers. As part of this, the Company will maintain a focus on key elements including:
Beautifully presented food using seasonal, locally-sourced ingredients
Artisanal drink selections and a quality range of innovative, freshly made cocktails
Innovative and playful design
The Company intends to open six sites over an estimated five year period.